Updates & Announcements

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Walmart has officially unveiled its new logo and brand identity, marking the first refresh in nearly two decades. This update, announced on January 13, 2025, aims to reflect the retailer's evolution into a "people-led, tech-powered omnichannel retailer."

The redesigned logo features a bolder typeface inspired by founder Sam Walton's classic trucker hat, alongside a brighter palette of True Blue and Spark Yellow. The iconic yellow spark has also received a subtle update, enhancing its visibility and significance as a standalone symbol.

William White, Walmart's Chief Marketing Officer, emphasized that this refresh honors the company's legacy while showcasing its commitment to evolving alongside customers. "As our customers evolve, we will too," he stated, highlighting the brand's dedication to innovation and connection.

The rollout of the new branding will begin across Walmart's website, app, and stores throughout 2025. This comprehensive update signifies Walmart's ambition to strengthen its brand identity and enhance customer engagement in an increasingly digital marketplace.