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Key Changes for Sellers
1. Walmart Marketplace Now Accepts Credit Cards for Billing
Sellers now have greater flexibility in managing their financial transactions on Walmart Marketplace. With the new credit card payment option, businesses can:
- Pay for Walmart Fulfillment Services (WFS) fees more efficiently.
- Invest in Walmart Connect advertising to boost visibility.
- Utilize Success Hub tools, such as Review Accelerator and SEM, to drive growth.
This update enables sellers to streamline expenses and reinvest in their marketplace success.
2. New Customer Favorites Metric in Walmart Seller Center
Walmart has introduced the Customer Favorites metric, designed to highlight high-performing products based on real shopper demand.
By leveraging this new feature, sellers can:
- Identify best-selling products and optimize inventory planning.
- Adjust marketing strategies based on real-time consumer preferences.
- Gain a competitive edge by tracking performance trends.
Monitoring this metric allows brands to align their product offerings with customer demand, improving conversions and visibility.
3. OTIF Dashboard Now Available in Supplier One
Walmart has integrated the On Time In Full (OTIF) Dashboard into Supplier One, providing suppliers with a centralized tool to track and enhance their fulfillment performance.
Key Benefits for Suppliers:
- Easier Performance Tracking: Monitor delivery accuracy and timeliness directly from the Supplier One portal.
- Chargeback Reduction: Identify and address potential compliance issues before they result in penalties.
- Improved Logistics Planning: Gain insights to optimize supply chain efficiency and maintain strong retailer relationships.
This update reinforces Walmart’s commitment to operational excellence, making it easier for suppliers to meet fulfillment expectations.
Case Study Spotlight: Farallon Brands’ 50% Growth on Walmart Marketplace
Scaling on Walmart Marketplace requires the right strategy, and Farallon Brands—turned to SellCord to make it happen.
As a Walmart-approved solution provider, SellCord provided end-to-end support, the result? A 50% increase in GMV in under six months.
This case study showcases how the right approach to visibility, conversion, and marketplace management can drive exceptional growth on Walmart.
📚Read the full case study HERE
SellCord has been officially recognized as a Walmart Connect Premium Partner. This designation reflects our expertise in helping brands maximize their growth on Walmart Marketplace through advanced advertising and strategic solutions.
As a trusted partner, we’re equipped to provide even greater value, leveraging Walmart Connect’s powerful tools to drive visibility, conversions, and long-term success.
From Managed to Self-Serve: Navigating Walmart's Display Advertising Revolution
Big shifts are happening in Walmart Connect! With the transition from managed to self-serve display ads, brands now have more control, flexibility, and precision in their advertising strategy.
In our latest blog, we break down what this means for your business and how to leverage Walmart’s new ad tools to maximize reach and sales. Don’t miss out
🎥 New on YouTube: Deep Dive into Walmart's Listing Quality Score
Want to improve your Walmart listings and boost sales? In our latest Walmart Academy video, David Milstein, SellCord’s COO, breaks down how to optimize your Listing Quality Score step by step.
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