How to Achieve Pro Seller Status on Walmart: A Pro Comprehensive Guide

You’ve been selling on Walmart Marketplace for a while now. Your products are solid, your customers are happy, and your sales are steady. But you know there’s another level—a way to stand out, gain customer trust, and unlock exclusive benefits. That’s where Walmart’s Pro Seller status comes in.

This status isn’t just a badge; it’s a game-changer for your business. It boosts your visibility, strengthens your credibility, and gives you access to tools that can supercharge your growth. But how do you get there?

Let’s break it down step by step so you can achieve Pro Seller status and maximize your success on Walmart Marketplace.

What is Pro Seller Status?

Pro Seller status is Walmart’s way of recognizing top-performing sellers who consistently meet high standards in sales, customer service, and operational excellence. It’s a mark of credibility that can significantly boost your store’s visibility and conversions.

Benefits of Pro Seller Status:

🛒 Increased trust from customers
🔍  Higher placement in search results
📢 Access to exclusive promotions and Walmart advertising tools
🏆 Better chances of winning the Buy Box
📊 Enhanced analytics and insights to grow your business 

Your Step by Step guide Starts Here

Step 1: Meet Walmart’s Basic Eligibility Requirements

Before you can apply for Pro Seller status, ensure you meet Walmart’s basic eligibility criteria:

• Active Seller Account: Ensure your Walmart seller account is active and compliant with Walmart's marketplace policies.
• Consistent Sales Volume – While Walmart doesn’t specify a threshold, steady sales performance is key. 
• High-Quality Product Listings: You must have a wide range of active, quality product listings on Walmart.com that adhere to their standards.
• Exceptional Customer Service: A commitment to providing excellent customer service is essential. This includes timely shipping, accurate product listings, and prompt responses to customer inquiries.

Step 2: Focus on Performance Metrics

‍Walmart evaluates sellers based on several performance metrics. To qualify for Pro Seller status, you need to excel in these areas:

‍1. Order Defect Rate (ODR)

‍This metric includes issues like negative feedback, A-Z claims, and chargebacks.

• Keeping your ODR below 1% (negative feedback, cancellations, and chargebacks affect this score) – is essential to demonstrate your reliability as a seller.

2. On-Time Shipping & Delivery

‍Walmart expects that orders are shipped on time. Make sure your fulfillment process is efficient and your shipments are consistently on time. 

• Walmart favors sellers with a late shipment rate under 2% ⏳

3. In-Stock Rate

‍Walmart values sellers who maintain consistent stock levels. 

• Avoid stockouts by regularly monitoring inventory levels and restocking popular items in advance 📊

4. Customer Feedback and Ratings

‍Positive customer feedback is vital. 

• Aim to resolve any issues quickly and professionally to ensure high ratings ⭐
• Respond to customer reviews and messages promptly – demonstrates your commitment to customer service 📝

5. Low Return Rate

‍Minimizing returns can also impact your Pro Seller status. 

• Ensure accurate product descriptions to avoid returns and disputes 📋
• Offer high-quality items and a seamless return process to build trust 🤝

Read more about Seller Performance Standards here 👈

Step 3: Optimize Your Product Listings

‍Having clear, compelling product listings is crucial for attracting customers and improving your rankings on Walmart. Here are a few tips to optimize your listings:

• 📸High-Quality Images: Use clear, high-resolution images that showcase your product from multiple angles. Lifestyle images help customers visualize the product in real life.
• 📝Detailed Descriptions: Write detailed product descriptions that include key features, dimensions, and benefits. Ensure all relevant keywords are included for better search visibility.
• 🏷Accurate Categories: Ensure your products are correctly categorized to improve discoverability. Misleading categories can hurt your visibility.
• 💲Competitive Pricing: Keep an eye on competitor pricing. Offering competitive prices also increases your chance of winning the Buy Box and improving sales.

Step 4: Deliver Stellar Customer Service 

‍Your customer service can make or break your Pro Seller status. Here’s what you need to focus on:

• Fast Response Time: Respond to customer inquiries quickly and professionally. Walmart expects sellers to respond within 24 hours⏰
• Returns & Refunds: Process returns and refunds promptly. The faster you resolve issues, the better your reputation will be.
• Shipping & Fulfillment: Use reliable shipping carriers and ensure timely delivery. Offering free shipping or consider using
• ‍Walmart Fulfillment Services (WFS) for faster delivery and added credibility 🚚‍‍

Step 5: Leverage Walmart’s Advertising Tools

‍Walmart offers a range of advertising options that can help boost your visibility and drive traffic to your listings:

• Sponsored Products: Use Walmart’s Sponsored Products to promote your best-sellers and increase your chances of being seen by potential buyers.
• Search & Display Ads: These can help you reach a wider audience, increase brand awareness, and improve conversion rates.

Investing in advertising also shows Walmart that you are committed to growing your business within their marketplace.

‍Read more about Walmart Connect Advertising Solutions👈

‍Step 6: Stay Updated on Walmart’s Policies & Trends

‍Walmart constantly updates its policies and introduces new features to its marketplace. Stay ahead by:

📌 Regularly checking Walmart Seller Center updates
📌 Attending Walmart webinars & training sessions
📌 Engaging in seller forums & communities to learn from other top sellers

This will help you remain compliant and leverage new opportunities as they arise.

Check here our NEW LinkedIn Community Exclusive for Walmart Sellers👈

‍Step 7: Build Strong Brand Identity

‍Having a recognizable brand is important for long-term success on Walmart. Focus on building a professional brand identity by:

• Creating a cohesive brand presence across all your listings
• Using consistent branding in your images, descriptions, and packaging
• Offering excellent customer service to build brand loyalty
• Social proof & reviews to establish credibility

Step 8: Apply for Pro Seller Status

‍Once you meet Walmart’s eligibility criteria and have consistently maintained high performance, you can apply for Pro Seller status through your Walmart Seller Center dashboard 🖥️ 

The application process typically involves submitting your account details and performance history for review.

‍Final Thoughts: Is Pro Seller Status Worth It?

‍Absolutely!

Now, knowing your roadmap to achieving Pro Seller status! With Walmart’s new tiering system—Rising, Pro Seller, and more—you can track your progress and see exactly what you need to move up. This structured approach helps sellers stay on top of key performance metrics, optimize listings, and refine their strategy for long-term success.

Want to dive deeper into this new tier system? Stay tuned for our upcoming blog! 🚀